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Hisense ULED Premium 55-Inch U7G Quantum Dot QLED Series Android 4K Smart TV review

This TV has a great selection of smart features, with a huge selection of apps from the Google Play Store and an updated remote with voice controls. Unfortunately, as expected for a VA panel, the image degrades when viewed at an angle, and unlike the more expensive competitors, there’s no wide-angle filter. The Hisense U7G replaces the 2020 Hisense H8G, and it’s a great TV for most uses. It’s a good upgrade over its predecessor, with better contrast, a 120Hz panel, and better gaming features. More features in Hisense ULED Premium 55-Inch U7G Quantum Dot QLED Series Android 4K Smart TV Review.

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In the box

  • Quick Setup Guide
  • Remote
  • Batteries
  • AV Composite adapter
  • Power cable

Pros & Cons

PROS

  • Outstanding contrast.
  • Amazing peak brightness in SDR.
  • Outstanding low input lag.
  • Great gaming features like FreeSync.

CONS

  • G-SYNC compatible doesn’t work at the moment.
  • 4k @ 120Hz isn’t displayed properly.

Specs – Hisense ULED Premium 55-Inch U7G Quantum Dot QLED Series Android 4K Smart TV

  • Display TypeLED
  • Resolution4K (2160p)
  • Screen Size54.6 inches
  • Screen Size Class55 inches
  • High Dynamic Range (HDR)Yes
  • High Dynamic Range FormatDolby Vision, HDR 10, HDR 10+, Hybrid Log-Gamma (HLG)
  • Picture Quality Enhancement TechnologyHDR Compatible
  • LED Panel TypeQuantum ULED
  • Backlight TypeFull Array Local Dimming
  • Curved ScreenNo
  • Refresh Rate120Hz
  • Motion Enhancement TechnologyMotion Rate 480
  • Display TypeLED
  • Resolution4K (2160p)
  • Screen Size Class55 inches
  • High Dynamic Range (HDR)Yes
  • High Dynamic Range Format
  • Dolby Vision, HDR 10, HDR 10+, Hybrid Log-Gamma (HLG)
  • LED Panel TypeQuantum ULED
  • Backlight TypeFull Array Local Dimming
  • Refresh Rate120Hz
  • Motion Enhancement Technology
  • Motion Rate 480
  • Smart PlatformAndroid TV

Hisense ULED Premium 55-Inch U7G Quantum Dot QLED Series Android 4K Smart TV Review

Build

The panel that covers the display is made of metal, and the section that covers the electronics is made of plastic. Like the Hisense U6G there are clips to help with cable management .Overall, the Hisense U7G has decent build quality. There’s some wobble to the stand, but it’s not too noticeable. The metal portions of the back feel well-built, but there’s a bit of flex to the plastic portions that cover the electronics.

Stand

Footprint of the 65″ stand in the configuration shown: 47.6″ x 10.6″ x 2.4″. When set in the alternate position, the feet have a footprint of 36.4″ x 10.6″ x 2.4″.

The feet are wide-set, and support the TV well. If you have a narrow table, they can be set closer to reduce the footprint, seen here.

Design

The 57.0 x 33.1 x 3.5-inch U7G is a little thinner than its more expensive TV sibling, the Hisense U8G Android TV (65U8G), which measures 57.1 x 33.1 x 4.1 inches. The U7G has a slim bezel around the top and sides, with a wider edge at the bottom. It’s sturdily built, with a hard plastic back. 

Connectors

  • HDR10  Yes
  • HDR10+  Yes
  • Dolby Vision  Yes
  • HLG  Yes
  • HDMI 2.0
  • Full Bandwidth  Yes (HDMI 1,2,3,4)
  • HDMI 2.1
  • Class Bandwidth  Yes (HDMI 3,4)
  • CEC Yes
  • HDCP 2.2 Yes (HDMI 1,2,3,4)
  • USB 3.0  Yes (1)
  • Variable Analog Audio Out Yes
  • Wi-Fi Support Yes (2.4 GHz, 5 GHz)

Like the Hisense U8G, the Hisense U7G has two HDMI 2.1 ports. One of them doubles as the eARC/ARC port, so if you’re planning on using an external receiver connected over eARC, you can only connect one other HDMI 2.1 device to the TV.

Viewing Angle

As expected for a VA panel, the Hisense U7G has disappointing viewing angles. As you move off-center, the brightness fades, and black levels rise, causing the image to appear washed out. Reds and greens remain accurate at any angle, but blues lose accuracy at a narrow angle. Unlike more expensive competitors, like the Samsung QN90A, it isn’t available with a wide-angle filter to improve viewing angles.

Brightness

The Hisense U7G has amazing peak brightness in SDR. It’s bright enough to easily overcome glare, but there’s some noticeable variation in brightness with different content. Unexpectedly, the real scene peak brightness is a bit higher than the Hisense U8G; however, when we compared them side-by-side with real content, the U8G is definitely brighter, so this is likely just due to the specific video clip we use.

We measured the brightness after calibration in the ‘Theater Night’ Picture Mode with the Backlight set to ‘Max’ and Local Dimming to ‘High’. These settings are the most accurate but also the brightest.

Resolution – Hisense ULED Premium 55-Inch U7G Quantum Dot QLED Series Android 4K Smart TV

We rechecked 4k @ 120Hz support on this TV. Unfortunately, like most other TVs we’ve tested in 2021, it can’t display 4k @ 120Hz signals properly. The vertical resolution is cut in half, resulting in a 3840 x 1080 interlaced signal, so text isn’t displayed properly.

The Hisense U7G supports almost everything, except for 8k, of course, as it’s a 4k TV. 1440p resolutions are supported, but they’re not exposed in the EDID, so they have to be forced. You can do this either through custom HDMI settings on an Xbox or through your graphics card’s control panel software as a custom resolution. It can display proper 4:4:4 chroma in most supported resolutions, which is important for clear text when connected to a PC, but the Picture Mode has to be set to ‘Game’.

Refresh rate

 It supports variable refresh rate technology (VRR), which can reduce tearing when connected to a supported console, like the Xbox One S|X or a PC with an AMD graphics card.

On the Hisense U8G, G-SYNC compatible mode worked when connected to an RTX 3080 over HDMI, but it had to be manually enabled. On the U7G, even when manually enabled, it doesn’t prevent tearing, and we weren’t able to get it to work.

Color gamut

The Hisense U7G has an impressive color gamut. It uses Quantum Dot technology to achieve a wider color gamut than traditional LCDs. It can display a wide color gamut for the latest HDR content, with nearly complete coverage of the DCI P3 color space used by most current HDR content. It falls a bit short on all primaries, but this won’t be very noticeable with most content. Coverage of the wider Rec. 2020 color gamut is okay, so it’s not very future-proof.

Response time

We measured an average 80% response time of 4.6ms and an average 100% response time of 14.5ms.

The Hisense U7G has a very good response time. It’s a bit slower than the Hisense U8G, but motion still looks good when gaming. Like most VA panels, there’s worse motion smearing in dark scenes, but there’s no noticeable overshoot. Unfortunately, due to the flicker of the backlight, there are noticeable duplications in motion.

Hisense ULED Premium 55-Inch U7G Quantum Dot QLED Series Android 4K Smart TV Review

High End TV at a Budget Price

When I started looking for a new TV for our bedroom I noticed Hisense seemed to have the best combination of ratings, features, and pricing out of all the brands I looked at. We just upgraded our living room TV from an offbrand company and we’ve had several issues with it, so I was a little hesistant to try this brand.

I’m glad I did though since this TV is AWESOME! A TV with all the features it has would be priced much higher had I decided on a well known brand. First of all the TV looks great in person the bezels barely noticeable and it has a highend fit and finish. The TV we had before this had local dimming and after having that it’s really tough to go back to a TV that doesn’t have really deep blacks. No complaints in that department, where the screen is supposed to be black it basically looks like the screen is off. Picture is very sharp and the screen is among the brightest I’ve ever seen. Colors are vibrant and I haven’t noticed any dead/unusual areas on the screen.

I’m really glad this has Android TV as I have all Google products, I have read comments of this operating system being slow or laggy on other TVs, but I have not found any issue with that on this one. The TV boots almost instantly and menus operate smoothly. Before I bought it, I thought the google assistant could only be used through the remote, but it turns out it has a microphone right in the TV. This seems to work well and you can control many of the functions of the TV or other google home devices with your voice.

In my opinion the sound is a little better than most TVs, but I prefer still using a soundbar. The remote is a little bulkier than most newer TVs, but I don’t mind it as the other TV we have the remote is almost too limited for my taste. This controls everything on the TV without having to go through multiple steps like others.

Overall, I’m very happy that I gave Hisense a shot on this one. This TV is high quality and feature packed, I’d definitely buy another Hisense TV when I have another to replace.

By Customer at Hisense

Alternate of Hisense ULED Premium 55-Inch U7G Quantum Dot QLED Series Android 4K Smart TV

65-inch Hisense U7G (2021)

Who it’s for: Anyone looking for great picture quality at a reasonable price.

Why we picked the 65-inch Hisense U7G (2021):

We haven’t published our full review of the Hisense U7G yet, but here’s a spoiler: It rocks. As with any great TV, it isn’t just one feature that makes the U7G such a great choice, it’s the full package and the price you’ll pay to get it.

But let’s start with the U7G’s biggest asset: Its brightness. Hisense has a history of making TVs that are brighter than the competition (see the U8G below), and the U7G is a case in point. With up to 1,000 nits of peak brightness, you’ll be able to enjoy both standard dynamic range (SDR) and high dynamic range (HDR) content in virtually any lighting conditions your room might have.

Brightness without control just leads to washed-out colors and blacks that look more like grays, which is why we like the U7G so much — it uses 90 local dimming zones to keep the dark areas of an image looking nice and inky, so that field of stars from your favorite sci-fi title looks like it’s genuinely in space.

It’s easy to take advantage of the U7G’s picture quality. It packs every major flavor of HDR including HDR10, HDR10+, Dolby Vision, and HLG, giving you tons of compatibility with whatever your favorite streaming service provides. Thanks to its 120Hz native panel refresh rate, this smart TV is also a great gaming TV. With two HDMI 2.1 ports (and another two HDMI 2.0 ports), you can connect your choice of gaming console or PC and get 4K resolution at 120Hz, along with variable refresh rate (VRR), auto low-latency mode (ALLM), and support for AMD’s FreeSync VRR technology.

When it comes to audio, Dolby Atmos support is available, and you can send that signal to your soundbar or A/V receiver in full, 24-bit lossless quality with the U7G’s HDMI eARC connection.

Like the U8G, the U7G uses Google’s Android TV operating system, which means you get Chromecast built-in as well as access to Google Assistant. But Hisense has taken this a step further: You can grab the included, backlit remote and press a button to speak your commands, or you can do it hands-free using the TV’s built-in far-field microphones.

So is there a downside? Just one: As awesome as the U7G’s picture quality is, that quality can be affected by your viewing position. It’s best to sit directly in front of this TV, as its off-angle viewing is not as good as some of the other TVs on this list.

Editor’s recommendations

CR Editor
CR Editor
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